Ashley Bourque Rejoins Country Radio Broadcasters as Project Manager/Associate Director, Brand Marketing & Strategic Partnerships
Country Radio Broadcasters has added Ashley Bourque as Project Manager/Associate Director, Brand Marketing & Strategic Partnerships, effective Monday, April 1. In this newly-created role, Bourque will direct workflow for marketing, sponsorship, and agenda efforts in the planning and execution of the organization’s two key annual events: Country Radio Seminar (CRS) and the Country Radio Hall of Fame Dinner and induction ceremony.
Additionally, Bourque will collaborate with Sr. Dir./Brand Marketing & Strategic Partnerships Brooke Sanders, to maximize sponsorship opportunities and execute on-site fulfillment for both events. Bourque’s addition to CRB staff marks her return to the organization; she previously served as Coord./Marketing from 2015-2017. She rejoins CRB from the Nashville-based George Jones Museum.
“We’re thrilled to welcome Ashley back to the CRB family,” commented CRB Executive Director, RJ Curtis. “Her event-planning and organizational skills will be a tremendous addition to an already detail-oriented staff. In addition, Ashley’s passion for CRB and dedication to its success never left our building, even if she did for a short while.”
Added Bourque, “I can’t wait to get back to working on my favorite event all year, with the greatest people around. This organization and the people in it mean so much to me and have taught me so much about this industry — coming back to it just feels right. I am looking forward to helping to guide this team with all of their upcoming projects and working with all of my old colleagues and friends once more.” Beginning Monday, April 1, Bourque can be reached at Ashley@crb.org, or, (615) 327-4487.