In-Depth Study Examining Consumers' Relationship with Music and Streaming of Music Added to CRS 2018 Agenda
Research Presented by the Country Music Association
Newly added to the Country Radio Seminar 2018 agenda is an exclusive release of CMA’s 2017 Country Music Streaming Study: The Way Forward To Drive Consumption. The CRS session will take an in-depth look at the role radio has and will play in this fast-growing platform for music listening. The research was conducted to examine how streaming is changing consumers' relationship with music, including Country and other top genres. Over a nine-month period, more than 2,500 Country Music listeners were part of extensive research that included tracking music streaming behaviors on mobile devices, PCs, and laptops, in addition to extensive quantitative survey research describing their attitudes and perceptions about streaming experiences and providers.
“CMA is excited to present this unique research that captures current streaming behaviors and experiences,” said Karen Stump, CMA Senior Director of Consumer Research. “By leveraging the learnings provided, all segments of the industry can have an expanded understanding of how we all work together to bring Country Music to our fans every day through streaming.”
The research will be presented on Wednesday, Feb. 7 between 10-10:50 a.m., by Stump and Andrew Hare, Vice President of Research with Magid and Associates.
To review more of this year’s agenda, please visit www.CountryRadioSeminar.com or download the CRS mobile app. As in previous years, the CRS app provides attendees with an expanded CRS agenda, panel descriptions, speaker bios, live performances, CRS after-hour activities and more.
Country Radio Seminar will be held Monday, February 5 through Wednesday, February 7 at the luxurious Omni Nashville, in the heart of downtown Nashville. Registration is now available at the “Final Rate” of $699 at www.CountryRadioSeminar.com or by calling the CRS offices at 615-327-4487.
About the Country Music Association: Founded in 1958 and celebrating its 60th Anniversary in 2018, the Country Music Association is the first trade organization formed to promote a type of music. In 1961, CMA created the Country Music Hall of Fame to recognize artists and industry professionals with Country Music’s highest honor. More than 7,800 music industry professionals and companies from around the globe are members of CMA. The organization’s objectives are to serve as an educational and professional resource for the industry and advance the growth of Country Music around the world. This is accomplished through CMA’s core initiatives: the CMA Awards, which annually recognize outstanding achievement in the industry; CMA Music Festival, which benefits the CMA Foundation and music education and is taped for a three-hour network television special, “CMA Fest”; and “CMA Country Christmas,” featuring Country artists performing original music and Christmas classics for broadcast during the holiday season. All of CMA’s television properties air on the ABC Television network through 2021.
About Country Radio Seminar: Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2018 will be held Feb. 5-7, 2018. Visit www.CountryRadioSeminar.com for more information. Like CRS on Facebook and follow CRS on Twitter. (Hashtag #CRS2018).