Mac Daniels.jpg

MAC DANIELS - Inducted 2019

Daniels has been working in radio for more than 40 years, beginning his career while still in high school, at Country/Gospel KALM/Thayer, MO, where he doubled as a salesperson. Drawn more to programming, Daniels was named for overnights at KBOX/Dallas while still in his teens. In 1980, Daniels segued to newly launched Country outlet KPLX/Dallas and stayed for the next 14 years initially handling part-time air shifts, while helping establish the station’s research department. Daniels took on overnights, then evenings, soon adding Music Director responsibilities. During his time at KPLX, Daniels was honored with the Billboard Major Market Music Director of the Year six times and won the CMA MD of the Year trophy twice (1989, 1990). Major market programming opportunities followed, as Daniels eventually programmed nationally respected brands such as WMZQ/Washington, KASE & KVET/Austin, and WYCD/Detroit. In 2004, He was given Regional Programming responsibilities, based in Austin again, where he doubled as OM for the six-station Austin Cluster for iHeartMedia. Programming stints included KSKS/Fresno and NASH-FM/San Francisco, upon its 2013 launch. Daniels’ career came full circle in 2016 when he was named PD for Cumulus-owned Country combo KPLX and KSCS/Dallas, where he remains. KPLX is the highest cuming Country station in America and has been honored with an NAB Marconi Award.