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You Are A Brand: How to Build a Fan Base You Can Monetize

Panelists will detail how to build and expand personalities' and stations' fan bases across multiple platforms, including social media and beyond. The session will focus on utilizing off-air platforms to grow on-air revenue with newly branded marketing techniques. Emphasis will be placed on activating an audience via Facebook Live and other social media platforms, on-location appearances, on-air endorsements, and branded promotions and giveaways, as well as monetizing those efforts via new media revenue streams and sponsorship tied to a personality brand or station identity. This panel will study the cycle of personality and station identity development as it leads to branding, which helps to build a fan base, which can be activated to increase revenues in an ever-changing media landscape.


  • Build a multi-platform fan base
  • Engage audiences across multi media
  • Increase revenue
  • Gain brand loyalty

Becky Brenner/AO&B


  • Bobby Bones/iHeartMedia
  • John Zarling/Sony Music Nashville EVP/Marketing & New Business
  • Joey Tack/Scripps Rhythmic Top 40 WKHT/Knoxville PD/Brand Manager
  • Mandy McCormack/Pearl Records

Location:  Omni, Level 2, Legends A-C