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No Artists, No Problem: Revenue Generating Ideas

Sponsored by Sun Broadcast Group

Become more than just another country station for your audience and your clients!  Join us for a fresh look at non-traditional revenue.  Real life case studies, beyond getting a band to win the hearts and minds of your audience and lift your bottom line.  An in-depth look at the lifestyle, trends, and spending habits of the 2018 country music fan and thought-starters for programs, events, and cause marketing to engage them.


  • Getting into the hearts and minds of your audience
  • Specific examples of lifestyle driven programs
  • New ways to generate revenue outside of a show
  • Cause Marketing= Connecting to generate NTR


  • Beverlee Brannigan / E.W. Scripps Company (Moderator)
  • Sarah Harris/Emmis
  • Dan Lawrie/Cox
  • Matt Yazge/Nielsen Music

Location:  Omni, Level 2, Legends A-C