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Small Market 101: Raising Your Bottom Line, One Strategy at a Time

Learn about the strategies and tools that help markets of ANY size create successful promotions and campaigns straight from small market sales & programming teams.  From start to finish, this panel will set you on the road to radio success, no matter what your market size.


  • Learn to be successful both in strategy and execution
  • Maximize revenue with minimal investment and budget
  • See real life examples of how small staffs have pulled off major events and campaigns
  • Tangible tools to get you started


  • Josh Roberts / PD/MD/OM for WIBL - Bloomington, IN
  • Kate Burcham / GSM for WIBL - Bloomington, IN
  • Fletch Brown / OM/PD for WXFL - Florence, AL
  • Halley Phillips / Digital Mktg Director  for WXFL - Florence, AL

Location:  Omni, Level 2, Legends A-C